In 1975, Sidas was established by three ski instructors looking for ways to make skier’s feet more comfortable. The brand founders decided to make insoles moulded to each individual foot shape to provide more
sensation and reduce discomfort inside ski boots. Not having specialist tools to hand, they moulded their first insoles with a gratin dish and a cushion! The venture was a success, and so began the company’s long history.

Established by Steve Couper in 2002, Sidas UK Ltd are the sole distributors in the UK and Ireland of Sidas and Therm-ic solutions for 360° foot comfort.

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